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The Latest

Developing Markets Driving Demand For Mobile Devices NEW 
June 30, 2008 - New Research Conducted In 11 Countries Reveals Large Differences In Demand
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Ipsos Green Technology Report NEW 
Green brand perceptions and the impact of environmentally friendly business practices on purchase decisions within the consumer electronics and technology sectors
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Media Matters: Business Elite Study Executive Summary NEW 
Learn about Ipsos' in-depth study of America's Business Elite through an article published by the American Association of Advertising Agencies.
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How-To Prioritize Features and Develop Winning Product and Service Offerings 
Learn to better identify a concept's 'sweet spot' feature combinations by downloading a detailed Guide complete with step-by-step instructions and tips.
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How-To Develop Concepts into Market Winners
Learn how InnoScreen® helps companies prioritize concepts early in the innovation process and brings more winners to market.
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  • It's Not All About Efficacy, It's About Emotion: Understanding What Drives Physicians' Prescribing Decisions

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