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January 06, 2009
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Ipsos Minute

Loyalty

2008 Data Collection Tool Update: IVR (Interactive Voice Response)

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Loyalty Minute Archive

  • 2008 Data Collection Tool Update: IVR (Interactive Voice Response)
  • Customers in Three Dimensions: Real Studies Offer Real Learnings
  • Profitable Loyalty: Turning More of Your Current Customers Into Your Ideal Ones
  • Customer Loyalty Program Not Living Up To Expectations?
  • Trends in Loyalty
  • Ipsos Loyalty Unique
  • The Pitfalls of Management Teleology
  • Actionable Loyalty Research For Global Clients
  • How Ipsos Loyalty is Unique
  • A Practical Matter: Controlling Costs with Updated Interactive Voice Response (IVR) Technology
  • Turning Customer Data into Retail Sales
  • Lucrative Loyalty: Know Your Customers' Lifetime Value
Ken Peterson

Ken’s expertise includes development of complex loyalty programs, including operations, logistics, and analyses.

His designs are influenced by his interest in consumer purchasing behavior as it relates to service quality and the underlying behavioral and demographic factors that influence the decision-making process.

 

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