Health

Do Emotions Impact Physician Scripts?

Health Minute Archive

• Leverage the Power of a Sales Force in Three Steps
• Leadership through Literature: Using Research to Expand your Market
• Five Steps to Powerful Pharmaceutical Brands
• Judging the DTC National Advertising Awards
• Do Emotions Impact Physician Scripts?
• Hot Techniques: Detail Material Testing. How to Improve Talking with Physicians.
• Build and Monitor Momentum Before a New Rx Launch
• Preparing for Market Disruption

Karin has a Biochemistry Degree with a specialty in Genetic Engineering from McMaster University and a Teaching Degree from the University of Western Ontario.

She has several years of experience in pharmaceutical market research in leading both qualitative and quantitative research studies and has conducted projects on a wide variety of health care topics, including respirology, oncology, dyslipidemia, infectious diseases, cardiology and women's health.

In addition to her work at the Ipsos Insight, Karin has conducted health care research at three other market research agencies and has worked directly with physicians, pharmacists, patients and other health care and business professionals.