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October 11, 2008
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Ipsos Minute

Health

Judging the DTC National Advertising Awards

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Health Minute Archive

  • Leverage the Power of a Sales Force in Three Steps
  • Leadership through Literature: Using Research to Expand your Market
  • Five Steps to Powerful Pharmaceutical Brands
  • Judging the DTC National Advertising Awards
  • Do Emotions Impact Physician Scripts?
  • Hot Techniques: Detail Material Testing. How to Improve Talking with Physicians.
  • Build and Monitor Momentum Before a New Rx Launch
  • Preparing for Market Disruption
Fred LaManna

Fred's background includes expertise in both quantitative and qualitative approaches as well as analyzing and integrating secondary data. His experience spans the domestic and global arenas and includes work with physicians, nurses, patients, consumers, pharmacists, and payors.

In Fred’s previous experience, his teams have won vendor of the year at a major pharmaceutical company as well as best practices awards for patient segmentation. Fred has presented at national conferences for healthcare industry organizations and makes dozens of other in-person presentations each year, pointing out key implications of research findings to management.

Prior to working with healthcare clients, Fred worked with a variety of other industries ranging from consumer packaged goods to financial services to high technology. Fred received a Bachelor of Arts degree from Washington and Lee University and a Master of Business Administration degree from Saint John’s University.

 

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