Consumer Products

Prepare to Win: Package Testing in a New Millennium

Consumer Products Minute Archive

• Forecasting Successfully in Today's Ever-Changing Market?
• Prepare to Win: Package Testing in a New Millennium
• Trends in Streamlining the Concept Testing Process
• Innovation as a Core Cultural Value
• Need to Jumpstart Your Innovation Process? Try this Missing Link.
• Connecting with Consumer-Friendly Innovation

With a focus on innovation and building strong brands, Lisa, Senior Vice President & General Manager, has over 20 years of research experience working with major consumer packaged goods companies.

She has worked with clients on product innovation and development, concept and product testing, market structure analysis, brand equity, copy testing, and package testing.