Spanish and English speaking Hispanics have different purchase behavior and attitudes. The key question is whether such differences are constant or vary between product categories. The purpose of this research is to illustrate that such differences occur not only for high involvement packaged goods categories, but for commoditized packaged goods categories as well.
This whitepaper on Hispanics will:
- examine the differences between Hispanics and the general market
- discuss significant differences between Spanish and English speaking Hispanics
- review of the implications on product development and marketing strategies in light of study results
If you are interested in discovering whether the differences between Spanish and English speaking Hispanics should impact your product development and marketing strategy, you need to read this white paper.