InnoTrack™
InnoTrack identifies consumer motivations and deterrents to trial and repeat for a new product within months of its market introduction so you can determine why your product is meeting -- or not meeting – its objectives. While syndicated data reports the level of your product's market performance, InnoTrack focuses on the whys of your product's performance so you can further leverage what's driving market success or take immediate corrective action to meet your launch objectives. InnoTrack provides the information you need to enhance your merchandising or modify your marketing mix -- including product, pricing and advertising – even when your trial rate is still relatively low.