Building a Roadmap for Strategic Vision and Innovation with Market Landscape Studies
Recorded Webinar: April 19, 2007
Duration: 47 minutes and 29 seconds
Speakers:
David Pring, Executive Vice President, Ipsos Insight Consumer Products
John Carter, Senior Vice President, Ipsos Insight Consumer Products
Topic Abstract:
As marketers strive to establish, maintain and grow a solid position in the marketplace, they need to understand consumers' perceptions of what is currently being offered in the marketplace and how those products are arrayed in the eyes of consumers. Market landscaping arms manufacturers with the consumer insights they need by providing a holistic, consumer-perceived picture of the marketplace.
By viewing this recorded webinar, you will learn more about how market landscaping can help you to:
- Understand the marketplace from a new perspective that integrates the market landscape with other analyses such as segmentation, need state analysis, etc.
- Better position new and existing brands and products;
- Uncover white space opportunities for new product development; and
- Integrate concept testing into the market landscape to determine if your new ideas fit with white space opportunities.
Alternatively, please download and read at your leisure a related Point of View detailing Ipsos' unique approach to market landscaping.