Latest Updates

Presentation

• Second Annual Ipsos Knowledge Summit (Seattle)
• Ipsos Knowledge Summit (New York)
• Ipsos Knowledge Summit (San Francisco)

Press Release

• Ipsos To Sponsor University of Georgia Course For Market Research Professionals
• Survey Of ED Sufferers Uncovers Gaps In Communication About Their Condition With Their Doctor
• Healthcare Research Expert Fortifies Ipsos Health

Point of Views

• Power and Resonance in Pharmaceutical Branding
• Disease Prevalence and Treatment Reticence: Reaching and Helping Lost Patients with Market Estimator™

Recorded Webinar

• It's Not All About Efficacy, It's About Emotion: Understanding What Drives Physicians' Prescribing Decisions

Ipsos Minute

• Judging the DTC National Advertising Awards
• Do Emotions Impact Physician Scripts?
• Hot Techniques: Detail Material Testing. How to Improve Talking with Physicians.

Case Studies

• Staking a Unique Position in a Crowded Market
• Empirical Evidence Displaces Common Belief That Clinician Decision-Making is Purely Scientific

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Health & Pharmaceuticals

Overview

Gain Insight into the Hearts and Minds of Physicians & Patients

Let Ipsos Insight Health help you discover new truths and build healthier prescription drug brands. Ipsos Insight Health's innovative research techniques and vast global resources support you in charting the course for successful market entry and category leadership for your brands.

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Show Case

Healthcare Research Expert Fortifies Ipsos Health

Fred LaManna Joins The Research Firm's Burgeoning Healthcare Practice

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