Direct-to-consumer advertising (DTC) has successfully generated awareness, expanded markets, and motivated consumers to seek prescription drug treatment for their chronic and episodic illnesses.
This point of view on drivers of patient persistence and compliance will:
- define patient persistence and compliance
- identify key drivers for both
- answer how these drivers can support more efficient communications initiatives
- provide key messages for marketers
If you are interested in identifying the drivers of patient persistence and compliance, you need to read this case study.