• Consumer Products
• Technology & Communications
• Health & Pharmaceuticals
• Financial Services

Health & Pharmaceuticals Library

Ipsos Minute

• Judging the DTC National Advertising Awards
• Leverage the Power of a Sales Force in Three Steps
• Leadership through Literature: Using Research to Expand your Market
• Five Steps to Powerful Pharmaceutical Brands
• Do Emotions Impact Physician Scripts?
• Hot Techniques: Detail Material Testing. How to Improve Talking with Physicians.
• Build and Monitor Momentum Before a New Rx Launch
• Preparing for Market Disruption

Point of Views

• Power and Resonance in Pharmaceutical Branding
• Disease Prevalence and Treatment Reticence: Reaching and Helping Lost Patients with Market Estimator™
• A Unique Method for Facilitating the Comparison of Differences in Multi-National Pharmaceutical Studies

White Papers

• Multicollinearity in Customer Satisfaction Research

Case Studies/Demos

• Ipsos ConStruct™
• Message ConStruct™
• Identifying the Drivers of Patient Persistence and Compliance with Instructed Rx Therapy
• Staking a Unique Position in a Crowded Market
• Empirical Evidence Displaces Common Belief That Clinician Decision-Making Process is Purely Scientific
• What are the Drivers of Patient Persistence and Compliance?
• Rep Rate^SM: A Pharmaceutical Giant Increases the Effectiveness of Its Global Sales Force
• Rep Readiness Review^SM: How prepared is your field force to successfully sell your brand?
• Sales Success Tracking^SM: How well are your sales strategies being implemented?

Articles & Lessons Learned

• November 05, 2007 - Americans' Take on Nutritional and Dietary Supplements
• September 10, 2007 - Canadian Views on Collaborative Health Care
• July 09, 2007 - The Food and Beverage Industry: A Healthy Reputation?
• February 05, 2007 - Market Shaping Research: Using Survey Research to Inform, Instruct, and Influence Decision Makers and Consumers
• September 20, 2005 - Disease Prevalence and Treatment Reticence

More Articles & Lessons Learned

Newsletter

• Ipsos Ideas

Presentations, Conferences & Events

• Presentation: Principles of Pharmaceutical Marketing Research
• Presentation: Second Annual Ipsos Knowledge Summit (Seattle)
• Presentation: Ipsos Knowledge Summit (New York)
• Presentation: Ipsos Knowledge Summit (San Francisco)
• Recorded Webinar: It's Not All About Efficacy, It's About Emotion: Understanding What Drives Physicians' Prescribing Decisions
• Recorded Webinar: Optimizing Response to Market Disruptions

Press Releases

• August 21, 2008 - Ipsos To Sponsor University of Georgia Course For Market Research Professionals
• July 16, 2008 - Survey Of ED Sufferers Uncovers Gaps In Communication About Their Condition With Their Doctor
• February 11, 2008 - Healthcare Research Expert Fortifies Ipsos Health
• November 29, 2007 - AIDS Ignorance
• November 29, 2007 - Canadians Top Global AIDS Poll As Most Concerned, Compassionate

More Press Releases