World Luxury Tracking
The first worldwide study on luxury goods customers…that is not a survey about high income earners and not focused on a single industry.
In response to the growing craze for luxury goods, Ipsos and the International Luxury Business Association have launched the World Luxury Tracker. This is the first global survey aimed at providing market players with a clear and objective vision of luxury good customers and their attitudes.
The World Luxury Tracker addresses the hottest issues in the world of luxury marketing:
- Who are today’s luxury goods buyers?
- What products and brands do they buy and how frequently? How is each brand perceived?
- How do consumers purchase luxury products? What are the drivers and the obstacles?
- What are the values associated with luxury?
- Does exclusivity still have a meaning?
- Where are luxury goods purchased? What are consumers’ favorite outlets?
- How do they inform themselves?
- What is the role of Internet?
The World Luxury Tracker covers a wide range of luxury categories, including:
- Fragrances
- Beauty
- Watches
- Jewelry
- Fashion
- Accessories
- Bags
- Leather goods
- Eyewear
- Gourmet food
- Wines & Liquors
- Travels and Leisure
- Interior Décor
- Automotive