New Articles Featuring Business Elite Study Results
Recently, data from Ipsos' in-depth study of America's Business Elite has been featured in key industry resources. The annual BE: USA survey releases new data each fall and measures the size, composition, and profile of top U.S. Executives. It collects data on major media channels: print, TV, and Internet (including blogs). It is unique in providing large sample sizes – even when analyzing subgroups – while remaining concentrated on only the very top suite of business executives. The estimated projected sample universe is 630,000 executives at over 70,000 business establishments across the country.
» May 27, 2008 - Research Brief, "Top Executives Exploring Digital Space"
» May 13, 2008 - MediaPost Publications, "C Suite Favors E Media, Study Finds 'Business Elite' Embracing Online"
» April 21, 2008 - Media Matters, "Business Elite Study Executive Summary"
» September 4, 2008 - The Mendelsohn Affluent Survey Webinar
» October 23, 2008 - BE:USA 2008-2009 Study Launch Presentation
» October 23, 2008 - BE:USA 2008-2009 Study Webinar