Secure Your Spot in the Digital World
Ipsos MediaCT's Tech Suite of Syndicated Services for the technology and media industries delivers unique insights on consumer trends, attitudes and behaviors.
MOTION: Keeping Pace With Digital Video Behavior
MOTION is Ipsos Insight's comprehensive shared cost research program examining
U.S. consumer digital video behavior, ages 12 and over. In this rapidly changing environment where
converging digital technology is facilitating dynamic and unforeseen usage and
acquisition behaviors, strategic business decisions need to be based on
consumer insights–primary consumer data that measures and tracks how behaviors
are growing and evolving.
The report helps many different companies - from media to entertainment to communications - identify:
- Target markets for new and existing business models
- Potential product development opportunities exist within the industry
- Encroaching threats to existing delivery platforms and distribution channels
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TEMPO: Keeping Pace with Digital Music Behavior
TEMPO is Ipsos MediaCT's comprehensive shared cost research program examining U.S. consumer digital music behavior, ages 12 and over. TEMPO is the only tracking program using a consistent and validated primary data collection methodology since 2000.
The report helps technology, communications, cable, media, and entertainment companies identify:
- Where potential product development opportunities exist
- How to develop e-commerce and distribution strategies
- Understand revenue stream potential
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InterAct – Global Digital Technology Trends
Slated to be released in the first quarter of 2008, InterAct - Global Digital Technology Trends will provide marketers with the size of each market, the frequency of use for many technology devices, mobile activities and online activities. In addition, understanding and profiling who owns these devices and engages in these activities using standard demographics.
The report helps technology, communications, cable, media, and entertainment companies identify:
- Digital technology trends
- Large and emerging market opportunities
- The ideal mix of platforms between mobile and online across 11 countries
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