Ipsos ConStruct™
Turning features into concepts
ConStruct™ is a concept building tool that takes the post-ideation concept development guesswork out of the hands of developers by extracting the ideal concept from the minds of the target market.
With Ipsos Insights proprietary ConStruct software, your target market develops your concept for you.
With ConStruct, you:
- Get a concept description that you can feel confident testing in the marketplace
- Acquire a validated feature set that you know is valued by the target market
- Reduce the risk of developing the wrong concepts
- Lower R&D costs by reducing the number of concepts that need to be tested to get it right
- Get an objective validation of ideation and focus group recommendations and can
replace traditional exploratory techniques
- Obtain naming, communications and early pricing direction for marketing strategies
Learn more about what ConStruct can do for you:
Don't miss out. Join the thousands of other researchers who viewed the power of Ipsos ConStruct at the 2006 CTAM Annual Research Conference business session entitled Twist On a Standard Method. Request a Demo of Ipsos ConStruct
Do you need help developing better messages that will resonate with your target market? Click here to learn more about Message ConStruct™