Something missing from your research?
Our qualitative services will help you find it.
Good qualitative research can find answers to the deeper motivational questions that start with why and how.
Ipsos is one of the few market research companies that offers clients in-house qualitative as well as quantitative research.
Why? Because there is a synergy between these two stages of research. Our research explores the underlying issues, ideas, and values driving consumer attitudes and behaviors.
People say one thing, but mean another. Help!
Our approach to qualitative research is a careful balance of the creative and the practical. Our primary goal is to deliver insightful, meaningful, and actionable results to our clients.
Our in-house moderators are experienced in all qualitative formats and in a wide range of techniques and methods based on established practices in sociology, psychology, and anthropology. We take the science of qualitative research seriously, staying up to date on the newest developments in the field and working to create innovative techniques of our own.
Let Us Help You See Things Differently.
We conduct research among all types of consumer and business groups, including specialized and often hard-to-reach groups such as brand users, youth, physicians and patients, C-Suite executives, IT managers and employees. Our strengths include:
- A team of highly qualified senior moderators with extensive backgrounds in client-side marketing and brand management
- Extensive experience in the consumer packaged goods, health, technology & communications, and financial services industries, among others
- Ongoing development of new and proprietary qualitative techniques
- Extensive experience in the innovation process, including ideation and brainstorming sessions
- Online focus group capabilities
- Ongoing development of new qualitative techniques
- A range of projective techniques exploring consumers' underlying basis for their attitudes and behaviors
- Multinational project execution